Personal Branding is the new black! Gone are the days of fancy logos and catchy slogans to attract new clients. Developing strong connections, interaction, and long-term engagement are now vital to successful branding.
Let’s look at how making it personal has become one of the most valuable tools for the modern entrepreneur to build a brand reputation -regardless of the nature of their business.
What is Personal Branding?
Your brand is a close extension of your personality. You are the driving force and the face of your business and your brand should be a celebration of who you are at your core. In other words, as an entrepreneur, you are your brand!
Whether you are an author, coach, artist, blogger, visionary, marketer, influencer, etc., building your business around your personality is now a must in order for you to be able to truly connect. In addition to personality, your brand should also highlight the experience and service you provide, as well as your ideas and values. Combined, these will form the foundation for what your audience will associate with you so it’s important to unify your message.
You know what they say about first impressions, but when it comes to successful branding, your second, third, and following impressions are also really important for brand consistency and consistency can develop trust, which can lead to the thing we desire most -brand loyalty!
Visual content has the power to stop us in our tracks even on our busiest days.
In a content driven society, we are naturally most attracted to visual content. In fact, visual content has the power to stop us in our tracks even on our busiest days. This need to quickly understand and interpret images helps us to connect and achieve an equilibrium with our world and it’s ingrained in all of us. With this in mind, the brands that use clever and appealing imagery will always be noticed first and most frequently. If you’re not currently one of those brands, click carolinalunaphotography/contact.com for a quick and free consultation.
Perhaps the most impactful way to develop or maintain your personal brand is with powerful and effective photography. Not just any photography, bold and intrepid photography that connects, inspires, and engages your ideal clients on a deeper, more meaningful level.
Personal Branding Photography is a specialty and the decision to hire the right photographer can seen daunting, but it doesn’t have to be. Many photographers are happy to capture the basics: a crisp shot, nice background, and aesthetically pleasing. But you’ll need more to make your images stand out. Why? Because the subtle complexities of your brand will require understanding and vision from your photographer. They will need to be able to pull from all of the elements that make your brand unique, and they’ll need to be able to nail it and deliver the type of results that you would demand from your own personal advertising department. Simply put, your photographer should be an extension of the vision that you’ve worked so hard to conceive.
A professional Personal Branding Photographer should get to the core of your brand in order to understand it well before planning the shoot. They should also understand your target market and how to shoot specifically for online marketing so you can use it strategically across all online mediums.
For more reflection and helpful topics about branding, be sure to visit www.carolinalunaphotography.com.
