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Personal Branding Photography

Harness The Power of Authentic Photography, Driving Brand Recognition and Moving Your Audience to Resonate With Your Mission.

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It’s Time to Shine your Lighthouse

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In a realm that yearns for the genuine, your authenticity isn’t just your brand—it’s your beacon. Carolina Luna is here to professionally yet soulfully capture, showcase, and highlight your stories through photography.

 

You’re not just any brand; you’re a statement of authenticity waiting to be unveiled. As a changemaker with a purpose, you hold the power to influence and inspire with your innate talents.

Together we will not only provide you with vivid visuals but will also sparkle your online charisma,  fostering a profound bond with your brand’s audience and mission.

Let’s illuminate your unique essence and propel you above the commonplace.

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Unlike regular shoots, a Personal Brand Photoshoot is an immersive experience, tailored to align with your brand’s goals and ethos. From in-depth pre-shoot conversations to careful brand analysis and profiling, we lay the groundwork to create intentional imagery. These are not just pictures; they are your visual narratives designed to resonate with your audience, reflect your authenticity, and provide a wellspring of content that can sustain your online presence for months or even a year. It’s about creating images that are as multifaceted and dynamic as your brand itself.

It includes polished headshots that speak to your professionalism, lifestyle photos that capture your brand in action, and signature photos that are emblematic of your unique essence. These photos serve as the visual cornerstone of your brand, offering a versatile array of imagery for every facet of your online presence. From the initial brand strategizing sessions to the final delivery of your images, every step is designed to authentically align with and amplify your personal brand’s message and reach.

Stand Out: a consistent visual identity is paramount to crafting a visual narrative that’s both compelling and unforgettable.

Build Trust: every time your audience encounters your signature imagery, it strengthens their trust in your brand’s promise.

Be Consistent: whether it’s your website, social channels, presentations, or marketing collaterals, ensure a unified brand voice everywhere. Your team will thank you and you can rest assured your image is stellar. 

These photos aren’t just about aesthetics; they’re about authority. They elevate your brand, positioning you as a leader in your field. And when it comes to ROI? These images are an investment that keeps on giving, driving engagement and trust with every view.

Let’s illuminate your unique essence and propel you above the commonplace. 

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So How Does It Work

It’s Easy to Get Started

Let’s hop on a call and see if we are a good fit to work together.

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Choose Level of service based on your needs, time frame, and budget

See your Creative Project come to life.

The Process

How We Plan a Successful Personal Brand Photoshoot

1

Brand Review

Brand Assessment includes a review of your website and social media.
A questionnaire is assigned to you.
2

Brand Profiling

Your brand profiling is based on your dominant energies: core energy, Jungian archetype, and brain type.
Here we get crystal clear about your brand personality.
3

Brand Positioning

We'll discuss your message pillars. By aligning your photos with your brand stories, we'll ensure you get photos you can actually use.
4

Creative Direction

Set up a Mood Board and Overall Concept to have a clear shared vision, and to help plan all of the details.
5

Your Styling

What and what not to wear is discussed here!
We discuss your personal style and other details to bring our vision to life!
Personal styling services and hair and makeup artistry is discussed.
6

Your Photoshoot

Select the level of support and how long the photoshoot will be. Your session fee price will vary on the level of support upfront and length the photoshoot. Your photos are purchased in additional to the sessions fee. Only buy what you love!

Choose Your Session Investment

Basic

$444

session fee

No-fuss photoshoot for those who desire photos fully aligned with their brand vision, but need less time commitment upfront to execute it.  Ideal for creating a Signature Portfolio quickly and effectively.

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Premium

$999

session fee

For those who desire a deeper dive to better understand their brand, vision, message, and personal style. This container will give you brand confidence, and strategies to expand your vision.

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Custom

$1444+

added features

Ideal for those who desire to have an all-inclusive photoshoot, with options such as personal stylist, hair and makeup artistry, chauffeurs, and multi-locations/ travel.

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Bonus with Premium Session

Get "The Full Circle Branding" Notion Dashboard To Organize and Centralize your Content Workflow

This template will help you to rev up your content creation engine, taking your ideas from draft to complete!  Created by Carolina and her social media coordinator, this solution organizes your ideas, has a tagging system, a many tools to help you manage and delegate to team members. Get your content creation flow organized once and for all! Save time, and energy, and finally enjoy content creation!

Bonus Two

Short Videos for Reels

While you look your best already, Carolina will take some cell phone footage you can use to create Reels and behind-the-scenes buzz!

Have Some Questions?

What is a Session Fee? What does it cover?

Consider the session fee as the foundation of your photographic journey. It encompasses the extensive time and expertise Carolina Luna invests from the initial consultation to the last click of the shutter. This fee distinctly acknowledges the myriad of preparatory work — from client communications, research, and booking vendors, to insurance, basic travel, and meticulous photo editing. By distinguishing this service, you gain clarity on the process and ensure fair compensation for the exceptional final products you receive.

Why is there a session fee when other photographers may not charge one?

Carolina Luna brings to the table a wealth of experience and specialization that sets her apart. Not all photographers account for the significant investment of time and resources in their pricing. Without this differentiation, professionals might find themselves earning less than what their skill warrants. The session fee is an educational tool for clients and peers, highlighting the distinct value of labor versus the final product. It also grants you, the client, the power to select the depth of support and expertise you desire. Think of the session fee as an affirmation of quality, transparency, and respect for both your vision and Carolina Luna’s professional dedication.

How can I find out more about your package pricing?

Each personal brand is unique, and so are the services I offer. To ensure that you receive imagery that truly represents your brand, pricing is not one-size-fits-all. For individual full-resolution photos, the base rate is $100 each. I offer curated packages at a more favorable rate per photo once you reach the ten-photo threshold, reflecting the bespoke nature of larger projects.

Included in these rates is the unrestricted use of images for your website and social media, which are critical for personal branding and self-promotion. These aren’t just photos—they are a visual legacy that encapsulates your brand essence, providing enduring value.

For the Custom Session fee, we consider the specific requirements of your project, such as additional vendors and travel, to provide a tailored quote.

I invite you to a personal phone consultation where we can discuss your needs and I can provide you with a detailed outline of typical fees. This conversation is an opportunity to align on vision, scale, and budget, ensuring your package is as bespoke as your brand.

Let’s have a phone call and I will be happy to disclose typical fees.

Licensing for Campaigns x Personal Branding

Licensing for Personal Branding Photography is designed for personal use and promotional purposes. However, photography created for campaigns is priced differently due to its commercial nature. If you represent a brand interested in hiring Carolina Luna for an editorial campaign or fashion brand project, please reach out to us for a customized quote tailored to your specific requirements. The pricing and agreements for Personal Branding Photoshoots do not apply in such cases, and we are here to assist you in determining the most suitable arrangement for your project

Exclusivity and Copyrights: Protecting Your Creative Vision

At Carolina Luna Photography, we understand the importance of safeguarding your creative vision and intellectual property. Our commitment to you includes offering exclusive licensing options and maintaining the highest standards of copyright protection.

Exclusivity:

  • We offer exclusive licensing arrangements to ensure that your visual assets remain unique to your brand.
  • When you choose our exclusive licensing option, you can be confident that your images won’t be used for other competing projects.

Copyrights:

  • We respect and uphold the copyrights of the images we create for you.
  • You’ll retain the rights to use the images in accordance with the agreed-upon licensing terms, and we won’t use them for other purposes without your consent.

Your creative vision is paramount, and we are here to support and protect it. Contact us today to discuss our exclusivity and copyright options tailored to your needs.

What forms of payment do you accept?

For your convenience and ease, I accept a broad range of payment methods. These include all major credit cards, Paypal, Venmo, Stripe, and direct ACH transfers. I strive to make the transaction process as smooth and hassle-free as possible for you.

Please note that a formal contract is considered active and valid only when a deposit has been placed or the full payment has been received. I understand that investing in high-quality personal brand photography is a significant decision, so I offer flexible payment plans and financing options to accommodate your financial planning.

Feel free to reach out for more details on how these options can help you schedule your session and manage payments in a way that suits your needs.

May I take my own photos or have someone else take photos or videos during the shoot?

To ensure the integrity and exclusivity of your personal brand shoot, we kindly request that taking cell phone photos, or bringing additional photographers or videographers not previously agreed upon, is refrained from during our session. The production crew for your shoot is carefully curated and outsourced based on the unique requirements and specialties needed to fulfill your vision.

We are open to collaborative efforts that enhance the value of your project, so should there be a need for additional team members, such discussions and agreements must be made in advance. It is imperative that the set remains exclusive to the individuals who are part of the original planning to maintain focus and quality.

As a bonus and to add value to your experience, I personally provide complimentary behind-the-scenes cell phone photography. These snapshots are perfect for you to share on social media, giving your followers a sneak peek into the creation process of your professional photos and to generate excitement with engaging content like Instagram Reels or Stories.

If you have any requests or require additional coverage, please discuss them with me prior to your shoot day so we can ensure a seamless and successful experience.

Guidance on Styling for Your Personal Brand Photoshoot

When it comes to styling for your photoshoot, I’m a strong believer that your wardrobe should be a vibrant extension of your brand’s story and your personal essence. I employ a unique profiling system that taps into brand archetypes and a methodology that helps identify your core energy. This insight guides me to recommend the colors and patterns that will complement your personality and make you stand out in your photos. While I may not be formally trained as a stylist, my experience has honed my ability to advise clients, consistently yielding fantastic photographic outcomes.

 

Preparation is paramount. For those who want to invest further in their shoot’s styling, I can provide referrals to personal stylists whose expertise can elevate your personal branding to new heights. Your style isn’t just about fashion; it’s a crucial component of your brand identity.

 

I offer Personal Branding Styling services that can be tailored to your needs – whether that’s through my own advisory or by bringing in a professional stylist, especially for fashion brands. We can discuss your needs in advance to determine the right fit for your shoot. If you have a trusted stylist with whom you’ve worked before, it’s beneficial to involve them. They’ll ensure that the clothing complements your brand, fits perfectly, and is displayed at its best on the model.

Inclusion of Professional Makeup Artistry and Hair Services

Absolutely, the power of professional makeup and hairstyling cannot be overstated when it comes to personal branding photography. I have a curated network of skilled makeup artists and hairstylists—my go-to professionals—who are familiar with the specific needs of a photoshoot. They know how to make you look your best on camera, ensuring that your photos come out as polished and professional as your brand deserves.

If you don’t have a personal preference or a trusted artist, you can certainly rely on my team to provide you with top-notch service. They are adept at creating a look that is not only camera-ready but also true to your personal brand identity. Every stroke of the brush and every styling of the hair is done with the intention of enhancing your natural features and aligning with the image you wish to project to your audience.

Should you prefer to use your own makeup artist or hairstylist, I’m open to collaborating with them to achieve the desired results. It’s all about creating a cohesive look that aligns seamlessly with your brand and makes you feel confident and authentic in front of the lens.

ggested that this service is booked ahead of time to guarantee availability.

Are you available to Travel?

Yes, my camera and I are more than ready to journey with you, wherever your brand story needs to be told. While Long Island, NY, is where I call home, my passion for capturing the heart and soul of personal brands knows no bounds.

For any travel outside of Long Island, additional fees such as tolls, parking, and transportation costs may be applied. These are necessary considerations to ensure that I can bring my full array of professional equipment and expertise to your chosen location.

When it comes to traveling further afield, be it to other states or internationally, I am completely open to discussion. We will plan together to accommodate the logistics, and a clear fee structure along with travel reimbursements will be agreed upon beforehand. This way, we ensure transparency and ease for both parties, enabling us to focus on what truly matters—creating stunning visuals that resonate with your brand.

Let’s discuss the details, and set the stage for a photoshoot that transcends boundaries. Your brand’s story is unique, and I’m here to capture it, wherever that story takes us.

A Message from Your Personal Brand Photographer

Ciao, it’s Carolina Luna. I’d love for you to delve into a chapter of my journey. For over two decades, I’ve been passionately capturing moments, personalities, and stories through my lens. Just like you, I’m a soulful entrepreneur, striving for authenticity and empowering those around me. My innate talent lies in portraying the genuine essence of a soul, a gift magnified when I have my camera by my side.

However, 2017 marked a significant pivot in my path. While redefining my Photography Studio’s direction, I encountered the realm of Personal Branding. The concept struck a chord deep within, offering a tantalizing fusion of photography, consumer psychology, marketing, and the transformative facets of self-development. This combination became a symphony of my skills and passions.

I found my niche among Coaches, Authors, Speakers, Entrepreneurs, and Holistic Practitioners. This community not only bolstered my personal growth and healing but became an ecosystem I cherish and resonate with deeply. Now, I help business owners across many industries, from Mergers and Acquisitions professionals to Realtors, and even other Brand Experts. My purpose is crystal clear: to mirror your authentic essence, to highlight your unique gifts and services, ensuring they shine as brilliantly as the moon! 

Let’s Hear It From Our Clients

Here are some kind words from a few clients I co-created with

My business had evolved and I had a vision of how I wanted to portray my brand. As a brand strategist, I help others find their unique flavor and present it, yet it was not so easy to do for myself. Carolina was able to help me take my high-level vision and bring it to life with the most amazing photos. The process was easy and fun and I can’t wait to do it again!

Tiffany Neuman
Professor of Branding + Founder of the Legacy Brand Foundations.

Carolina Luna is a fantastic professional, her abilities to see beyond the eyes is shown on her detailed intake form, on the choice of locations, outfits, make-up, sense and feel for every ‘mood’ and goals of your pictures, and on her presence with you during every moment of the photoshoot. Her professionalism is shown since the moment you meet her for the initial consultation, till way after the photoshoot is done. I highly recommend Carolina Luna as your ‘Brand Photographer’ you will be in amazing and skilled hands. Immense gratitude Carolina for the job extra-well done.

Lydie Ometto
The Art of Living Retreat Center


My entire experience with Carolina was fantastic from start to finish! She has an amazing eye and knows how to capture every moment naturally. Making you feel comfortable and relaxed every second of the way! My photos accurately reflect all the fun we had together.
Thank you for your kindness, generosity and friendship throughout this whole process. You are truly a beautiful and extremely talented soul and this comes out through your work!

Michelle Matthews
Nutrion Health Coach. Founder of Simply Nourished Baking Goods

I have worked with Carolina on several professional shoots. Each time when I think I have seen the best quality and care she surpasses my vision. It is a pleasure to work with her on shoots as she makes you feel calm, confident and enjoy the process of shinning your unique light and message to the world captured in her photos. I would highly recommend utilizing Carolina Luna Photography for any photographic project.

Jacob Cooper
Mental Health Practioner and Author

I knew I needed brand photos but being in front of a camera is not easy for me. Carolina help become comfortable coaching me through poses. She also took the time to understand my brand and how the photos would be used to attract my ideal clients. You don’t often find her level of expertise in marketing and photography. When I look at my photos, I am amazed at how they captured the essence of what I wanted to communicate. Not only Carolina helped me to get clear on my vision and ideal clients, but now I have a better understanding of branding and I have photos for my new website and social media that support my vision. If I had worked with another photographer, I would probably end up but pretty photos but they would not be useful for my brand. Carolina went above my expectations.

Nichole Heid
CPA Studio Nichole

Establishing a brand for a company can be a stressful experience but Carolina was able to make the process both easier and enjoyable. Finding someone to meet our very specific needs was extremely difficult, but Carolina did an exceptional Job. Easily one of the most professional and caring photographers in the area. Although this was a first for my team and I, she made us feel very comfortable and we shared tons of laughs during the whole photoshoot. She was able to cater to our availability and has top-notch equipment to produce her amazing quality of work. If you are a small business in need of a revamp of your presence on social media, Carolina is the one to work with. She has expert knowledge of her field and overall marketing which gave us the utmost confidence in our brand appearance. We cannot wait to work with her again and get our store pup involved in the next photoshoot!

 

Ramanjit Singh
Owner of Fashion Dreams

Let's Bring your Brand Full Circle

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