Today’s audience is more socially conscious and prefer to do business with companies that resonate with their beliefs. They want to feel an emotional connection and they frequently exhibit loyalty to the brands that inspire them. They like positivity and tend to look favorably on situations that encourage them to be a part of something bigger than themselves. As a result, they’re more likely to seek and buy into ideas, services and products that make them feel a sense of unity and solidarity with that brand’s unique message and identity.
Reflect: What is your story, the story of your brand? How are you inspiring your audience?
Personal Branding is the business of inspiring people by being you! You don’t have to fake it because it’s all of your perfect imperfections, qualities, and brand stories that are going to be inspirational and relatable to your audience. It’s about showing up unabashedly, unapologetically, and genuinely.
Everyone loves a hero’s journey type of story, which, in literature, is a narrative arc where a character goes through various challenges before becoming successful.
Inspire your audience simply by being YOU!
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