Today, personal branding takes all that you are into consideration, even outside of the scope of your business. Your clients and potential clients are curious about what you do when you are not working. They want to know that you are a real person and that you are relatable, have emotions, do activities, have gone through things in life, etc. This is why it’s called personal branding. It’s a peak into your world and it’s an opportunity for you to engage them in a way that they are already eager to engage. What a gift!
Personal Branding Gets Personal (Really)
This is why the right photographs are imperative. Right now, the ability to “tell a story” is the most effective method used to drive interaction and interest on social media. Imagine if you had a photographer that not only takes the time to learn your story, but also has the vision and know-how to bring it to life!
Reflect: Are you humanizing your business with photos that show your personal life?
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