How do you convey what you do in such a way that your potential clients want to be a part of it? How do you get them to read your book, view your work, follow you on social media, advocate and share your posts, and become loyal to you?
Have you heard the expression “Your vibe attracts your tribe?” Well, when you show up as you, you are attracting like minded people, as well as those who want to be more like you.
Your vibe attacts your ideal audience
“What you do” is what generally gets people searching for your services and talents but it’s the “who you are” and your “why you do it” that gets them to commit to you.
Your clients are not only buying ideas, services and products, they are buying into a belief system -a culture that gives them a sense of being understood and of belonging. They choose you because of the experience and stories you create with your posts. As mentioned earlier, we prefer seeing striking visuals when viewing online content and we are much more likely to interact with brands whose photos personify themselves in interesting ways. If a picture is worth a thousand words, what will yours say?
Reflect: What is the experience that you offer your viewers? What is the culture that is part of your tribe?
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