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Full Circle Branding Services

Imagine a business presence that’s not just visible, but vibrantly alive – one that communicates your passion so effectively that it touches the hearts of your community. With Carolina’s guidance, you’ll discover how to use your brand to forge genuine, heart-to-heart connections.

It’s Time to Bring Your Brand Full Circle

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At the core of Carolina Luna, our mission is to empower heart-centered brands to artfully express themselves, amplifying their voice and impact. We take great pride in partnering with brands that share our deep appreciation for their audiences, consumers, and the environment we all cherish. From bespoke photography to brand strategy, and consulting services, Carolina Luna and her team humanize brands to create indelible brand impressions to drive results.

Your Brand. Your Lighthouse

Navigating the chaos of branding? If it feels like your brand’s essence is obscured amidst a sea of mixed messages and misaligned strategies, you’re not alone. It’s a common plight, one that stems from a foundational disconnect between your brand’s soul and its external expression. This conundrum not only muddles communication with your marketing allies but also hinders your ability to manifest a resonant and compelling brand identity. 

Stagnation due to an indistinct brand persona, erratic messaging, or a misalignment with your ideal clientele signals a crucial need for this recalibration. Our collaborative journey promises to unveil and harness the true power of your brand, aligning it seamlessly with your values and aspirations, thus attracting the clientele you’ve always envisioned. 

Enter our transformative branding workshop, designed not just to refine but to fundamentally reinvigorate your brand’s core. This is where your unique vision and inherent personality are not merely identified but celebrated and amplified. In our bespoke sessions, we plunge into the depths of your brand’s identity, extracting and articulating its authentic voice to ensure it echoes uniformly across all digital landscapes. 

Because let’s face it, your brand isn’t just business; it’s a piece of your soul. It deserves to be understood, recognized, and loved, standing out in a crowded digital world. Dive into this top-notch brand strategy workshop where we find clarity, kickstart momentum, and transform your vision into something tangible, relatable, and downright magnetic. 

Together we’ll create a ripple effect. 

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Every Brilliant Brand Starts with a Clear Vision. Our Brand Strategy Intensive will Launch your Brand To New Heights

Step into an immersive workshop designed to do more than just define your brand; it’s crafted to elevate and clarify your vision, transforming your business from the ground up. In this personalized one-on-one session, we delve into the very essence of your brand’s personality, distilling your unique voice and crafting a robust foundation that resonates through every aspect of your social communications.

If your business growth feels hampered by a lack of direction or an inconsistent brand message, this intensive is your opportunity to refocus and revitalize your strategy. Let’s delve deep into the heart of your brand and emerge with a crystal-clear vision, a renewed one with insights that propel your brand forward with intention and impact.

Your brand deserves a foundation as strong and distinct as your vision. Secure your brand’s future by solidifying its foundations today. Welcome to the ultimate brand strategy experience — where clarity meets momentum, and your business vision takes flight.

Decipher, Understand and Implement Your Brand with Clarity

The Ultimate Brand Strategy

The brand strategy intensive is a personalized 1:1 workshop to establish your brand foundations and get clear on your positioning, vision, messages, and how to humanize your business. You’ll walk away knowing how to create compelling brand assets such as copy for your website and social media, and have a GPS to grow your business.

The brand strategy is a key part of any business. It takes away all of the guesswork and lack of brand clarity, so you can be empowered to focus just on the right moves.

Make your marketing easier and book your 1:1 intensive with Carolina Luna.

This is the foundation of all of your marketing. Do not create content without it!

Insightful Brand Profiling
  • Current Situation Review
  • Brand Analysis
  • Brand Unique Archetype
  • Brand Voice & Tone
  • Brand Alignment
Your Brand Heart
  • Brand Vision
  • Brand Mission
  • Core Values
  • Big Idea
  • Positioning
  • Your Ideal Clients
Your Messaging
  • The Golden Circle: Why, How, What
  • Core Message & Taglines
  • Your Messaging Pillars
  • How to Speak to Target Audience
  • Your Messaging Pillars
  • Your Power Vocabulary
Bonus Material
  • A Landing Page Sample 1
  • Landing Page Sample 2
  • How To Weave Personal Stories 
  • Content Topics for Social Media
  • A ‘Notion App” Dashboard with your Brand Strategy
Is this your current situation?

Are you a business owner wrestling with the challenge of infusing your personal brand into your business authentically and effectively? Do you feel the weight of uncertainty on how to showcase your unique essence through your services? Or perhaps, you find yourself at a crossroads, needing a mindset shift to fully embrace the marketing of your offerings.

Brand Intensive
The Solution: Your Ultimate Brand Strategy

Marketing doesn’t have to be a dreaded task; it can be an authentic extension of who you are and what you represent. This experience will give you the tools to align your personal brand with your business goals, clearing the fog that has obscured your vision. 

The Ultimate 1:1 Brand Strategy Intensive

$2499

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Decyfer your Brand Personality To Create Tangible Assets, Bringing Your Brand Full Circle Through Custom Tailored Services

Brand Consulting

Every brand has a story, a mission, a vision. Let’s dig deep and discover the core of yours. It’s about understanding the ‘why’ behind your business. From there, we sculpt a brand narrative that resonates with you and your community, ensuring that every piece of content feels like a piece of you.

1:1 Consulting and coaching Sessions Available. Discuss any brand ideas and topics, to move your brand to brilliance.

Brand Profiling to Identify your Brand Personality, your Brand Voice & Tone, and your Brand Heart (Vision, Mission, Core Values)

Know your Ideal Audience Better and Clarify your Message, so your Audience Listens

Your Brand's Positioning Statement (UVP) and Tagline Suggestions

How To Humanize your Brand & Personalized Action Steps

BONUS: A "Notion App" Dashboard with your own Brand Strategy to help you manage your Brand, Delegate to Team Members, and Develop a Content Workflow for writing social media posts.
Get in Touch. Book a Free Initial Consultation

Brand Photoshoots

Say goodbye to stock images that say little about who you are. Carolina’s custom photography is an exploration of your spirit, a visual symphony that showcases the brain of your business. Her lens focuses on the charisma and authenticity that you embody, creating a gallery of images that are as unique as your fingerprint.

Creative Photoshoot with Carolina Luna, designed with your brand, your audience, and your marketing/ campaign in mind.

Creative Briefing and Brand Alignment

Create Mood Board and Storylines

Assemble Team for Project

Logistics Planning & Location Scouting

Exclusive Photoshoot with photographer Carolina Luna

BONUS: Brand Profiling to Discover your Brand Personality, and align your shoot to reflect your brand identity. Unlimited outfit changes for Full-Day Photoshoots.
Learn More About our Personal Branding Photoshoots

Begin Your Branding Journey

Let's create a brand that's as full-hearted and powerful as the service you provide. Welcome to your brand's new beginning. Welcome to Full Circle Branding with Carolina Luna.

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Here are a few Brands We Worked With

So How Does It Work

Let’s Explore Working Together

Step 1

We’ll get clear on your needs and see if we’re a good fit to work together.

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Step 2

Define, prioritize, and take action steps to bring our project to life.

Step 3

See your Creative Project come to life.

About Carolina Luna

Carolina Luna is a New York-based photographer and a seasoned professional in Social Communications, holding a Bachelor’s degree in Propaganda & Advertising from the Pontificia Universidade Catolica de Campinas, Sao Paulo, Brazil. With over two decades of experience as a photographer, Carolina’s journey began while working as a marketing coordinator for a metropolitan newspaper and a junior editor of a tabloid. It was during this time that she discovered her passion for photographing personalities.

Upon moving to the United States, Carolina embarked on a humble start as a portrait studio associate, which quickly evolved into roles as a Studio Manager, Photographic Trainer, and District Manager for 11 Retail Studios. In 2011, Carolina launched Carolina Strada Photography, a boutique portrait studio. In 2019 she rebranded as Carolina Luna Photography as a result of her evolution as a dedicated study of consumer psychology and marketing trends within the realm of social media and personal branding. Carolina is now dedicated to helping business owners and brands to become conscious brands, humanize their businesses, and create more impact with their messages, products are services.

Carolina’s unique approach combines brand profiling techniques, drawing inspiration from archetypes, personal energy, and brain-type profiling, to authentically shape her clients’ brand personalities. She goes beyond merely capturing photos; she provides strategic insights and creative direction to enhance and amplify brands. For Carolina Luna, branding is an art, and her expertise lies in helping individuals and brands alike shine authentically.

Carolina Luna -The photographer

Let’s Hear It From Our Clients

Discover what our clients have to say about their experience working with us.

My business had evolved and I had a vision of how I wanted to portray my brand. As a brand strategist, I help others find their unique flavor and present it, yet it was not so easy to do for myself. Carolina was able to help me take my high-level vision and bring it to life with the most amazing photos. The process was easy and fun and I can’t wait to do it again!

Tiffany Neuman
Founder of the Legacy Brand Foundations

I came to Carolina with a tough ask of taking 200+ headshots for corporate individuals during their event. Working with professional vendors that I can trust is very important, and helps me look good! Carolina was very professional and was excited to take on a very complicated and in-depth task. I trusted that she would get the job done well! It was awesome working with Carolina since she was able to really handle the details of the photography on her own. I did not need to micromanage, which gave me more time to focus on other details of the event. She assembled and managed an entire team of photographers, videographers, assistants, and editors. She was so welcoming, professional, and organized and got the job done with 5-star reviews from the end client. Yes! It is tough to capture emotion in a corporate setting, but somehow she was able to do that and the event video reels are incredible!   Thank you, Carolina and team, for the fantastic product at the end of our event!”

Taylor Stuart
Event Director

Acess

I had the chance of a lifetime coming into contact with Carolina. I needed help with a last-minute photo shoot for a billboard in Times Square. She not only rearranged her schedule to provide stellar photographs, but she is also working on rebranding my new company as a Nutrition Health Coach. She is intelligent, professional, and thorough, she is a true leader in her field and her vision is impeccable. Choosing Carolina is the best decision I’ve ever made for me to grow, and learn from as a professional. I highly recommend you hire her if you have any doubts.

Mary Pitsicalis
Health Coach

Carolina Luna is a fantastic professional, her abilities to see beyond the eyes is shown on her detailed intake form, on the choice of locations, outfits, make-up, sense and feel for every ‘mood’ and goals of your pictures, and on her presence with you during every moment of the photoshoot. Her professionalism is shown since the moment you meet her for the initial consultation, till way after the photoshoot is done. I highly recommend Carolina Luna as your ‘Brand Photographer’ you will be in amazing and skilled hands. Immense gratitude Carolina for the job extra-well done.

Lydie Ometto
The Art of Living Retreat Center

Frequently Asked Questions

How Can I get Prices?

Thank you for your interest! First, let me know what your needs are, so we can craft a proposal/quote. There is no one-size-fits-all for my branding services, but I do have some base prices which I will gladly refer to in our call.  The final fees will vary based on the size of your project, team and resources allocated, timeline, and many other variables.  Please start with a contact form and we will take it from there!

Licensing for Campaigns x Personal Branding

Licensing for Personal Branding Photography is designed for personal use and promotional purposes. However, photography created for campaigns is priced differently due to its commercial nature. If you represent a brand interested in hiring Carolina Luna for an editorial campaign or fashion brand project, please reach out to us for a customized quote tailored to your specific requirements. The pricing and agreements for Personal Branding Photoshoots do not apply in such cases, and we are here to assist you in determining the most suitable arrangement for your project

Exclusivity and Copyrights: Protecting Your Creative Vision

At Carolina Luna Photography, we understand the importance of safeguarding your creative vision and intellectual property. Our commitment to you includes offering exclusive licensing options and maintaining the highest standards of copyright protection.

Exclusivity:

  • We offer exclusive licensing arrangements to ensure that your visual assets remain unique to your brand.
  • When you choose our exclusive licensing option, you can be confident that your images won’t be used for other competing projects.

Copyrights:

  • We respect and uphold the copyrights of the images we create for you.
  • You’ll retain the rights to use the images in accordance with the agreed-upon licensing terms, and we won’t use them for other purposes without your consent.

Your creative vision is paramount, and we are here to support and protect it. Contact us today to discuss our exclusivity and copyright options tailored to your needs.

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What are the Payment Options?

We accept any major credit cards, Paypal, Venmo, Stripe, and ACH.  No contract is valid until a deposit is made or paid in full. Payment plans and finance options are available.

Can I take cell photos or videos during our shoot?

Taking cell photos, or bringing along another photographer or videographer is not permitted unless previously discussed and agreed upon. We outsource team members and crew based on the specialty and requirements of your shoot, and we can do so in collaboration if that is to benefit the project, but no one else who was not part of the original plan can be on set and create additional footage or photography.

Do you offer Styling Services?

I offer Personal Branding Styling services, by myself or a professional stylist. Fashion brands can discuss this in advance to coordinate who to bring in. It is recommended to have a stylist you trust and have worked with to ensure the clothing is properly worn and displayed on the model.

Do you offer Professional Makeup Artistry and Hair Services

Professional Hair and Makeup Services are available from trusted partners.  It is always suggested that this service is booked ahead of time to guarantee availability.

Are you available to Travel?

Yes, we love to travel. Travel fees per diem apply. Inquire within.