Photoshoot Showcase and Interview with Hair and Makeup Artist Lauren Decosimo
Lauren is getting ready to elevate her Personal Brand, so she came to me for new photos of herself for a quick headshot update while she is the process of re-branding and adding business coaching to her offerings.
What I discovered from Lauren is that she started her career as a Pharmaceutical rep., which led her to enjoy financial abundance and success at a young age. Despite her success, Lauren’s relentless spirit and desire for more freedom landed her in the beauty industry, where she found realization artistically and was able to start a new life and business. Lauren has over 17 years of experience in the Beauty Industry and you can often find her in production sets or working with brides on weekends, to make them look “pinned and proper” – her brand on Insta.
Lauren has won many hairstyling and vendor related awards. You can often catch her behind the scenes at Mercedes-Benz Fashion Week and Bridal fashion week in New York City with some of the industry’s best beauty and fashion experts.
Lauren’s passion for styling and her desire to understand the needs of her clients have helped her succeed in the industry and differentiate herself from other professionals.
That is why Lauren is one of my chosen, and favorite, makeup artists to work with.
We are going to put Lauren on a hot seat here, where I have asked some questions about her photoshoot experience with me. I do this with every client and I expect real and raw answers. I am a sucker for vulnerability and authenticity, so here it goes!
Q&A with Carolina Luna and Lauren Decosimo on feeling “Fearless, Confident, and Strong”
During the session, I focus on helping Lauren to use her WHY, the reason she is so passionate about what she does, to carry the energy throughout the photoshoot, and to make her feel empowered to achieve her goals of showing up more Fearlessly, Confidently, and Strong. After the shoot, she answered a questionnaire I give all of my clients to get feedback.
Prior to stepping in front of my lens, we have an in-depth conversation. To me, this gives me a greater understanding of their personality, goals for the usage of the photos, and their fears. Yes, their fears or insecurities… it could be anything from “I never look good in photos” to a deep ” fear of visibility” that prevents them from showing up fully on social media.
Headshot Session for Lauren Decosimo
Carolina: What was your biggest frustration/struggle with your brand before working with me?
Lauren: Trying to find my voice speak to my audience. Not focused on my client and what I bring to the table.
Carolina: Why did you say YES to working with me?
Lauren: Because I love your spirit and how you make me feel comfortable.
Carolina: In which ways was your Branding Experience with me helpful in making a difference in your business?
Lauren: It opened me up to possibilities and it will help me express my core values and beliefs because the photos show those feelings that relate. Verses my normal serious look.
Carolina: What was the biggest “Take-away”, “A-ha” moment, “Insight”, or “awareness”, that you had about yourself or about your business during this entire process?
Lauren: It’s ok to let go and have fun. Not everything is perfect.
Carolina: Since we have completed our photoshoot, what result are you most thrilled with?
Lauren: The experience. It was more than I expected. The end result! I love my photos.
Carolina: When you look at your brand photos, how do you feel? Did they capture what you want them to convey?
Lauren: Yes! And then some. I’m excited and relieved and more informed.
The whole experience was enlightening.
THANK YOU!
Check out Lauren Decosimo’s bridal portfolio and see for yourself everything an award-winning wedding hairstylist and beauty consultant in NYC has to offer.
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